The rise of wellness culture during the last years has driven a new global trend of drinking alcohol free beverages, especially among young drinkers. As consumers seek alternatives to traditional alcoholic drinks, herbal infusions gain increasing popularity worldwide. They are consumed as part of a balanced diet, that may improve the antioxidant status and enhance the overall health status. Herbal teas are rich sources of natural bioactive compounds and at the same time they are delicious and refreshing! The shift towards herbal tea as an alternative to alcoholic drinks is indeed a global trend that has been growing in popularity for several reasons:

1. Many people are becoming more health-conscious and looking for alternatives to alcoholic beverages that are lower in calories and may have potential health benefits. Herbal teas are caffeine-free and rich in antioxidants and other beneficial compounds.
2. The trend towards mindful drinking and sobriety has gained momentum. Some individuals are choosing herbal teas to maintain a clear mind and reduce their alcohol consumption.
3. Herbal teas come in a wide range of flavors and varieties, making them an appealing option for those looking for diverse and interesting non-alcoholic beverages.
4. The rise of herbal tea is supported by a growing culture of acceptance and inclusivity for those who choose not to drink alcohol, whether for health or personal reasons.
5. As the demand for herbal tea has increased, there is a growing market for non-alcoholic alternatives. This has led to a greater variety of herbal tea products available in stores and online
6. Herbal teas can be customized to suit individual preferences and dietary needs. They can be served hot or cold, sweetened or unsweetened, and blended with various herbs, spices, and fruits.
7. Many cultures have a long history of herbal tea consumption for various purposes, such as relaxation and healing. These traditional practices are being embraced in the modern world.